REF·E1Lead-gen deep dive 3 min read
The outdated score explained
An explainable 0–100 number — never a black box.
Every site the lead-gen scraper finds gets an outdated score: the higher it is, the more the business could use a new site. The score is always explainable.
What we score on
- HTTPS — does the site have a secure connection?
- Mobile view — does it work well on a phone, where most local searches happen?
- Load speed — how fast does the page load?
- Contact form — can a visitor get in touch directly?
- Copyright year — how old does the site look?
The weak points become your opening line in the outreach right away — the agent leads with what's actually wrong.
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